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Is Breastfeeding Supposed to Hurt?

Writer: Alicia Robichaud
Alicia Robichaud
Aug 1
5 min read

Breastfeeding is often described as natural. But natural does not always mean easy. In the first few days, your nipples may feel more sensitive than usual while both you and your baby are learning. Some mild soreness can happen during the first week, but significant or ongoing pain is not something you should simply expect to “push through.” If every feed makes you tense up, your nipples are becoming damaged, or the pain continues throughout the feeding, it is worth taking a closer look.


So... How Much Discomfort Is Normal?

Some parents notice brief tenderness when baby first latches, particularly during the early days.


What we do not want is:

  • Severe or worsening pain

  • Pain that lasts throughout the entire feed

  • Cracked or bleeding nipples

  • Blisters or open areas

  • A nipple that looks pinched or flattened after feeding

  • Pain that makes you dread the next feed


Cracked or persistently sore nipples are often associated with a latch that needs adjustment. Breastfeeding does not have to be completely sensation-free, but it should become comfortable enough that pain is not dominating every feed.


Why Might Breastfeeding Hurt?

There is not one single cause.


Pain can be related to:

  • A shallow latch

  • Baby’s positioning

  • Nipple trauma

  • Engorgement

  • Difficulty maintaining suction

  • Pump damage in someone who is also expressing milk

  • Breast inflammation or mastitis

  • Other maternal or infant feeding concerns


This is why simply being told to “keep trying” is not always helpful. Sometimes the most useful thing is having an experienced healthcare professional watch an entire feed.


What Does a Deeper Latch Look Like?


When baby is well positioned, you may notice:

  • Baby’s body is close to yours

  • Their head and body are aligned

  • Their mouth opens widely before attaching

  • They take a good amount of breast tissue into their mouth, not only the nipple

  • Their chin is close to or touching the breast

  • You can hear or see swallowing once milk is flowing

  • Feeding feels like pulling or tugging rather than pinching


What If It Hurts as Soon as Baby Latches?


You do not have to sit through a painful latch hoping it improves. If it feels sharply painful, you can gently break the suction by placing a clean finger into the corner of your baby’s mouth and then try again. Reposition yourself. Bring baby closer. Wait for a wide-open mouth. Then relatch. Sometimes one small positioning change makes an enormous difference.


What Should My Nipple Look Like After a Feed?

Ideally, your nipple should look much the same after the feed as it did beforehand.


A nipple that repeatedly comes out:

  • Flattened

  • Pinched

  • Creased

  • Blanched or white

  • Lipstick-shaped

can be a clue that pressure is being placed on the nipple during feeding. That does not tell us exactly why, but it is a good reason to have the feeding assessed.


What Can I Do for Sore Nipples?

First, try to address the reason the nipples are becoming sore. Comfort measures alone will not fix a latch or milk-transfer problem.


You can also:

  • Allow nipples to air-dry after feeding

  • Avoid harsh soaps on the nipples

  • Change damp breast pads frequently

  • Use a nipple-care product recommended by your healthcare provider

  • Alternate feeding positions if one area is repeatedly irritated


It is advised to avoid soap on nipples because it removes natural oils and to seek help when nipples remain cracked or sore.


Could My Pump Be Causing the Pain?

Absolutely.


If you are also pumping, discomfort may be related to:

  • A flange that is too small

  • A flange that is too large

  • Excessive suction

  • Long pumping sessions

  • Nipple swelling or rubbing


Pumping should feel like firm, rhythmic pulling — not pinching, burning, or pain.

If your nipple repeatedly rubs against the tunnel, becomes very swollen, changes colour, or develops damage, check your flange fit and pump settings.


What About Engorgement?


Very full breasts can make the areola firm and more difficult for a newborn to latch deeply.

If your breasts are extremely full, gently hand expressing a small amount of milk before feeding may soften the area around the nipple enough for baby to attach more comfortably. The goal is not necessarily to empty the breast, just to make feeding easier.


When Breast Pain Might Be More Than a Latch Problem

Not all breastfeeding pain comes from the nipple.


Contact your healthcare provider if you develop:

  • A hard, sore, red area of the breast

  • Increasing warmth or swelling

  • Significant breast pain

  • Fever

  • Chills

  • Flu-like symptoms

  • Painful or cracked nipples that are not improving


These symptoms can occur with breast inflammation or mastitis and deserve assessment.


Does Pain Mean I Have to Stop Breastfeeding?


No. Pain means we should try to understand why it is happening. Sometimes the solution is a simple positioning adjustment. Sometimes nipples need time to heal. Sometimes baby’s milk transfer needs to be assessed more closely. And sometimes a parent needs a temporary feeding or pumping plan while a problem is being addressed.


There is no prize for suffering through breastfeeding. The goal is not simply to “make breastfeeding work.” The goal is to help you and your baby feed safely, comfortably, and in a way that is sustainable for your family.


When Should I Ask for Help?


Reach out if:

  • Feeding is consistently painful

  • Your nipples are cracked, bleeding, blistered, or damaged

  • Baby repeatedly slips off the breast

  • You hear frequent clicking during feeds

  • Baby feeds for very long periods without appearing satisfied

  • You are concerned about milk transfer

  • Baby is not gaining weight as expected

  • Your breasts remain extremely painful or swollen

  • You develop redness, fever, chills, or flu-like symptoms

  • You simply feel that something is not right


You do not have to wait until your nipples are badly damaged before asking someone to look at a feeding. Earlier support is often much easier than trying to undo days or weeks of painful feeds.


Alicia’s RN Tip If you find yourself curling your toes, holding your breath, or dreading your baby latching because it hurts so much, that is your sign to ask for help. A little early tenderness can happen, but pain should not be the price of breastfeeding. Sometimes one observed feed and a few small adjustments can completely change the experience.

You Deserve Feeding Support Too


When feeding is difficult, parents sometimes become so focused on making sure baby is getting enough that their own pain gets pushed aside. Your comfort matters too.


At Georgian Bay Postpartum Nursing, feeding support is about looking at the whole picture, your baby’s latch and feeding, milk transfer, your breast and nipple comfort, and how feeding is affecting you.


Because a feeding plan should nourish your baby without leaving you feeling defeated.


Support for you, not just your baby.

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